Over the past forty-plus years, I have received various plaques and certificates. The one shown is the only one I care about, although there is one other I wish I had.
Some attorneys purchase awards; I have seen them on websites from time to time. The Martindale-Hubbell one is earned based on peer review and is only sometimes an easy group to please.
Some people believe we’re all in cahoots with each other, working together against their interests. Nothing could be further from the truth. 
Many attorneys go out of their way to take down their own. It was always like that. We fought hard against each other, but only in court. Perhaps there are too many lawyers, and competition drives some to it.
When I started in Portage County, there were five attorneys with the highest Martindale-Hubbell rating in the whole county. I clerked for one of them. For more than 130 years, Martindale-Hubbell has evaluated attorneys for solid legal ability and high ethical standards through a Peer Review Rating system.
It started with the first publication to provide such ratings to attorneys because there was no way to know if the lawyer a person was considering doing business with was trustworthy, ethical, or skilled in the legal field.
So, I like it, appreciate it, and am proud of it. But I also know I have to maintain a level of competence because it can be lost at any time.